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Who Was Jack Herer?: The Cannabis Activist and Icon

In the history of cannabis, a few storied figures stand out as champions of the fight for legalization, understanding, and awareness as much as Jack Herer. A legend within the West Coast cannabis community, his impact on the larger culture of marijuana enthusiasts is nearly unrivaled among his contemporaries. Jack Herer’s legacy likewise extends to the famous sativa strain named after him, recognized for its unique aroma and effects.

Who Was Jack Herer?

Jack Herer 1
Source: High Times

Born in 1939 in New York, Jack Herer was a cannabis advocate who was primarily active on the West Coast in places like Oregon and Northern California. Herer’s primary contribution to the history of legalization was his seminal 1985 tome of criticism towards US government policy on cannabis, The Emperor Wears No Clothes. 

As a tireless advocate of legalization, Herer traveled across the country speaking to groups of cannabis activists and organizing efforts in the fight for the US government to liberalize its cannabis policy. 

The activist also conducted two presidential campaigns during his life, which promoted the ideal of legalization despite this lack of electoral success. 

Herer died in 2010 at age 70, a result of complications from a recent heart attack.

The Legacy of Jack Herer

Jack Herer 2
Source: Sensi Seeds

One of the most important contributions made by Herer to the wider cannabis culture is an appreciation of hemp and its many uses. While Herer could be described as an eccentric regarding his views on hemp, he helped to pioneer the multitude of hemp-based products that can be commonly found at many stores today.

While the influence of Jack Herer and his work can be found all over the modern cannabis community in subtle ways, perhaps one of the most salient representations of his legacy persists in the form of the Jack Herer Cannabis Cup, a cannabis competition that spans the globe. The Jack Herer Cup is active on most continents, with events in Thailand, Jamaica, Colombia, the US, and other countries.

The Strain

Jack Herer 3

Most cannabis consumers will be familiar with Jack Herer thanks to the strain of the same name.It is easily one of the more famous sativa strains available, instantly recognizable by cannabis consumers through its distinctive earthy and floral aroma.

Jack Herer readily allows for a convenient and tasty vape. Vireo’s “Red” cannabis cartridge harnesses the effects, resulting in a potent vape product that’s ideal for pain management.

Jack Herer’s real claim to fame comes from a deep, invigorating high that provides relief to the nerves. After a few minutes of inhaling, its sativa effects begin to settle in, inducing a pleasant euphoric sensation that some report tends to be felt first in the chest, then reaches throughout the body. 

Most batches of Jack Herer test at around 18% THC on average, meaning that inexperienced cannabis consumers should use this strain cautiously and start slowly. After taking an inhalation, wait at least 20 minutes before taking a second one.

Try Vireo Red for your own taste of Jack Herer. Start by choosing your location, then hit up the online menu to see what’s in stock.